Services

Synopsis offers specialized services in market research and social research, using both quantitative and qualitative methods. More specifically, we conduct made-to-order studies in:

Marketing

Consumer behavior
Positioning and branding
Customer experience
Price elasticity measurement
Ad / message testing
Product development
Employer branding

Public Affairs

Public opinion research
Public policy evaluation
Assessment of communication related to public policy
Research on NIMBY (Not In My Backyard) issues
Polling
Issue monitoring

Team

Our crew of market research specialists is led by a duo of experienced professionals who remain passionate about what high-quality research can reveal:

Youri Rivest

A seasoned veteran of public affairs and public opinion, Youri has been exploring the hearts and minds of Canadians and Quebecers for over 20 years. Often consulted by the media, he has developed over the years an expertise on insight based on storytelling. His analysis takes into account the related interests of businesses, the general public and governments. Curious by nature and ambitious with regards to the little things in life, Youri co-authored the book Le Cœur des Québécois, l'évolution du Québec de 1976 à aujourd'hui.

Simon McDougall

15+ years of relevant experience based on a career path that began with the study of electoral behavior, Simon is particularly proficient at using the most innovative research tools to address the business needs of his clients, Versatile by nature, he is equally at home leading large-scale quantitative projects as in moderating focus groups or developing communities. He has the rare ability to combine a broad understanding of the issues with a sense of detail in all aspects of research.

Clientele

All of our work is custom-designed for our clients. In doing so, we have had the opportunity to provide value-added services to a wide range of entities, which include:

At its best, market research is exhaustive in its investigation, succinct in its delivery of results. At Synopsis, that’s what we strive for. One mandate at a time. We get to the heart of the matter.